Social media is no longer an optional avenue for marketing.
Pitney Bowes found that 54% of Gen Z and 49% of millennials preferred social media for ad influence. In a world where ad influence is unavoidable, meeting your potential customers on their preferred platform is essential. Here, having a social media marketing agency in Delhi by your side is beneficial.
How can a social media marketing agency help you?
Expanding your brand into all the major social avenues (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.) is essential for social media success. With a company that knows these platforms inside out, you can build your brand identity and following.
Several social platforms also offer paid promotions, which can help you increase your reach, especially in a space when organic reach is getting increasingly difficult due to the sheer volume of content every second.
An experienced social media marketing agency in Delhi understands when paid promotions are a good idea and, more importantly, which posts they should promote. These decisions depend on your target demographic and the kind of engagement your social handles are generating. Sponsored content can also drive traffic to your website, so understanding what to promote and when is key for an efficient social media marketing strategy.
Your social media marketing partner will also handle interactions and engagement online. Sprout Social found that while 79% of consumers expect responses from their favourite brands within 24 hours, brands respond less than 25% of the time. A dedicated social media team will ensure that your audience gets a response within a stipulated time. These methods keep audiences engaged and interested in your brand.
Additionally, your social media marketing agency in Delhi can use various strategies to boost interaction and engagement. Using appropriate hashtags, interactive content, giveaway contests, etc., are a few ways your social media team may improve engagement.
Alongside understanding your brand and helping you cultivate an online brand image, hiring a social media marketing company can help you understand your industry better. Their research team is sure to find trends and understand how you can maximise reach and generate leads.
As a leading social media marketing agency in Delhi, iWrite India’s expert digital strategists are proficient in every social media channel. We ensure business growth and increased reach and engagement with dedicated specialists through careful strategising based on your brand and needs!