In today’s internet-savvy world, nothing is quite as striking as hashtags. Whether it is Twitter’s concise, trendy hashtags or Tumblr’s long-form, story-like hashtags, no post is considered complete without hashtags. Especially not if you are trying to widen your reach.
So, let us break down what hashtags are and how they have become a default in today’s online world.
Although the # or pound symbol was initially used for numbers, in 2007, Chris Messina used it as a hashtag for the first time on Twitter.
It was meant to denote a group or ideology so that people with similar interests could find each other easily. It took off on Twitter due to the brevity of Twitter content. Using hashtags would become an easy way to group similar tweets.
Since then, they have only grown in importance. They served a dual purpose for brands looking to advertise more since they could tell you what was trending in your demographic.
For example, when #throwbackthursday was all the rage, several brands used the hashtag on Facebook, Twitter and Instagram to increase their reach. Using relevant, current hashtags also improves relatability – a major factor that all brands need.
There are certain things to keep in mind when using hashtags so that you get cemented in the online market as a viable option.
Due to their prevalence in today’s digital marketing lexicon, hashtags are also successfully used for brand image. That said, using just one hashtag does not work. To expand your reach and create an impact with your brand, you need the appropriate hashtags.
For example, if you are a sustainable fashion brand, simply tagging your posts with #fashion and #sustainablefashion is not enough. You need to use hashtags that encompass environmental friendliness.
This is necessary since various social media platforms let you subscribe to hashtags. So if someone has subscribed to #ecofriendlyoptions and you tag your post with that, they are more likely to see your post. Hashtags rely on algorithms and are a free and easy way to boost your content across social media.
There is a common misconception that using a popular hashtag ensures that you increase your reach. This is both true and false. We say this because obviously, the tags are popular for a reason. But this also means that there is a vast ocean of posts that you can get lost in.
The most popular hashtags on Instagram as of June 2020 are:
As you can see, these are quite generic. They may have little to nothing to do with you and your brand. This is why you cannot rely on popularity.
Credit: @pepgada.diaria (Instagram)
Taking an example, both of these images have used #love in their captions. Does this mean they have anything to do with each other? No. The hashtag is simply popular but does not reflect the brand image.
That does not mean not including them at all. But it is a much better strategy to incorporate trends rather than popular hashtags. Trends also make your brand more current, relevant and relatable.
There any many ways to choose the right hashtags. But you need to treat them like content marketing keywords. This means doing research and choosing hashtags that increase your reach accordingly.
This brings us to the final point – using hashtags effectively across platforms.
This way, hashtags can greatly boost your content marketing strategy. Incorporating keywords into your hashtags also helps you appear higher in the organic SERPs – something every company desires.
All you need is a content marketing company in Delhi like iWrite India by your side! With proficient technical content writers and excellent strategists, we make the effort to understand your brand’s needs completely. Our thorough research and extensive knowledge enable us to provide high-quality content development in Delhi. So look no further and get us onboard today!