+91 7303406968
support@i-write-india.com

Optimise Your Content Marketing Strategy with Regular Content Audits

Designing a content marketing strategy in self is a tedious and demanding task. However, we do it out of necessity. After all, without definitive goals and a plan to achieve them, there is no guarantee of growth.

Although marketing content has become a necessity, something that remains optional because of its complicated nature is the content audit.

What is a content audit?

Auditing your content refers to the qualitative process of judging how your content is faring. It is a direct reflection of your marketing strategy, showing you exactly how well your content is getting you to your goal.

Often websites upload blogs or videos and then forget about them. The reason an audit is tedious is that it forces you to return to your old posts and measure their success. Instead of simply focusing on putting out new content, you need to also worry about existing content.

The process is not as simple as reading old blog titles and deleting those that are not trending. But it is worth it. Understanding your content’s performance across qualitative parameters (aka Key Performance Indicators (KPIs)) you set, gives you a brilliant insight into the efficacy of your content marketing strategy.

How do you do a content audit?

When you audit your content, you essentially ask three questions:

  1. Which pieces of content are performing the best?
  2. Which topics does your audience engage with the most?
  3. Which posts have reached (or passed) their expiration dates?

Through these questions, you evaluate your current strategy and improve your content marketing in Delhi on every front!

How do you begin?

Once you ensure you have the resources and time for this exhaustive process, you need to decide what you want from the audit. Since content marketing involves a lot of metrics, social shares, and search engine optimisation, these are usually the goals that an audit works towards.

Now that you have your goals, you begin the process with a content inventory.

A content inventory is when you make a spreadsheet and list out every piece of content on your website by URL. There are several online tools just a search away which help with this process!

But this is just the first column of what are going to be several, which brings us to the next step.

Gathering Asset Data

Each piece of content is an asset and its data needs to be put into additional columns. These columns may contain:

  • Page Title
  • Target Keyword
  • Headings Used
  • Inbound Links
  • Entries and Exits
  • Bounce Rate
  • Average Time on Page
  • Number of Social Shares
  • Number of Comments
  • Conversion Data
  • Associated Sales Funnel Stages

And several other data points, based on your goals for content marketing.

Depending on the size of your website and the number of pages, this can be the most tedious step. In some cases, it even takes months to complete. However, once you finish collecting all the data for the inventory, it’s time for the next step.

Data Analysis

Once you have all this information you sit down and start gleaning insight from the data. This can be a daunting task due to the amount of data, resulting in analysis paralysis. Fight through this fear and begin the process – once you start, it gets easier!

On the spreadsheet you just need one more column designating your course of action. This can be:

Keeping Your Content: This applies to your top assets which have solid data backing up their success in your marketing strategy.

Updating Your Content: Content which may still be good and salvageable but requires a slight makeover. If some of your blogs have outdated information but still a decent success rate, updating the information increases the success rate.

Removing Your Content: When the content yields no returns. It is poorly optimised for the current search engine algorithm, has outdated information and shows almost no conversion rate, it is time to remove it.

Consolidating Your Content: If you find an asset that has potential but needs to be combined with another asset, doing so gives your strategy an automatic boost!

A carefully done content audit gives you immense insight into your current marketing strategy. Acquiring all that data especially helps when you compare your website to your competitors. You can also use it to track off-site marketing! This way, although wearisome, it serves its purpose of enhancing your strategy to increase lead generation, conversion rate, and ROI!

At iWrite India, we provide the freshest, most original content! We ensure we stay up-to-date and are always on the lookout for trends regarding content marketing in Delhi! With our skilled writers and efficient, diligent team, we ensure exceptional content which perfectly represents you and your brand!

Tags: , ,

5 thoughts on “Optimise Your Content Marketing Strategy with Regular Content Audits”

  1. facial spa says:

    I don’t even know how I stopped up here, however I assumed this submit was once great.
    I don’t recognize who you’re however certainly you’re going to a well-known blogger if you happen to aren’t already.
    Cheers!

  2. These are in fact enormous idedas iin on the topic of blogging.
    You have touched some nicxe factorrs here.
    Any way keep up wrinting.

    My web site :: Affordable search engine optimization

  3. Seo agency says:

    We wish to thank you all oer again foor the gorgeous ideas you gave
    Jesse when preparing her post-graduate research plus, most importantly,
    ffor providing each of the ideas in a blig
    post. Provided we had been aware oof your site a year ago, i’d have been rescued from the
    unwanted measures we were implementing. Thank you very
    much.

    Feel free to urf to my blog post – Seo agency

  4. https://waterfallmagazine.com
    Fantastic goods from you, man. I’ve bear in mind your stuff previous
    to and you are simply too wonderful. I really like what you have received
    right here, certainly like what you are saying and the best way wherein you assert it.
    You make it enjoyable and you continue to take care of to stay it smart.
    I cant wait to read much more from you. This
    is really a terrific web site.

  5. Jani says:

    https://waterfallmagazine.com
    I am regular visitor, how are you everybody?
    This post posted at this site is truly fastidious.

Leave a Reply

Your email address will not be published. Required fields are marked *