While text-based media dominates the content marketing field, there has been a huge spike in audiovisual content, too. Often, the two media combine for a better, more engaging audience experience. Compared to text, visual content marketing has the added benefit of a multitude of elements spanning colour, tone, structure etc. that help differentiate you as a brand from your competition.
There is also statistical evidence supporting the rise of visual content as an essential part of online marketing in Delhi:
There is a definite psychological connection formed with visual content. And that’s because it’s easier to engage with something you can see. The experience is also enriched by creating this connection. And this is what makes visual content integral to any content marketing strategy!
Let’s break down what makes visual content so popularly in more detail. Why are those statistics accurate?
The visual cortex, the part that consumes and comprehends visual media is different from the part of your brain consuming text. And it’s far more available compared to the overtaxed text processor.
Engaging with something that isn’t word-based (we realise the irony of saying this in a blog) is a nice break for your brain, automatically making it pay more attention.
A page becomes more inviting when it is broken up with images. The related images also help information retention since they get you to recall the text you read.
This also forms associations such as the bunny becoming a symbol for cruelty-free. When you break up your text with a row of similar symbols that your audience is familiar with, it both adds information and wordlessly describes you.
Of course, this does not mean visual content is always text-free. Infographics need text but take text that could be difficult to consume by itself and enhances it using visual aids!
Researchers decided to find out how long it takes to process an image. And their answer reflects our answer for why you need visual content:
And it makes sense. You see an image and immediately “get” it. There is no time to understand individual letters, words, sentences, and paragraphs.
And, in online marketing in Delhi, every millisecond matters. Cutting down consumption time ensures your content is more appealing to your audience.
This brings us to the next question:
There are various ways of incorporating visual content marketing, and you can choose one or more that fit better with your style. This also depends on the way you choose to distribute your content and what platforms you access outside of your website. E.g. you may have an Instagram profile for short videos but not need a YouTube channel.
A combination of these different types, however, are sure to increase your visibility and boost your content marketing strategy.
According to marketer Jeff Bullas, articles where the text is broken up with images, are 94% more engaging to the audience. We live in an age facing an oversaturation of information online. This has seriously lowered attention spans, too. Including images representing your content caters to these smaller spans efficiently.
If you’re willing to go the extra mile for high quality, video content is an excellent direction. Yes, it is more work since a script, and sound and video editing skills are necessary, but it is worth it! A study showed that landing pages with videos on them had an 85% higher conversion rate!
Complex data and statistics often bore audiences if presented unattractively. With infographics, you collate all this information into one neat poster or emailer. Instead of citations, you just provide useful, crisp, accurate data.
Few visual formats have caught on as effectively as the meme. The added element of humour only creates a more personal connection with your audience!
Memes also have the viral element, which means your demographic chooses the trend. You just use it for your message! Simple as that.
Websites like Slideshare now make presentations available to the world! This means you no longer restrict them to the boardroom!
Think of presentations as more elaborate infographics. The information is too much for one poster, so you turn it into an attractive presentation instead! The key in presentations is consistency – colours, fonts, text sizes etc. all remain consistent for symmetry and greater appeal.
This way, visual content marketing greatly complements your existing marketing strategy! Its effectiveness is furthered when you get the creators at iWrite India on board! Our writers and team know exactly what kind of content you need to maximise appeal, create leads and increase conversion rates!