A comprehensive marketing plan cannot be formed on inadequate evaluations, especially when it comes to content. To maintain momentum with the industry, content marketers continually observe a variety of channels investigating trending affairs to elevate their content distribution strategies.
We have almost made it to 2020! For years content marketers have been regarding the future, foretelling how innovations in digital communications, programs and technology will mould marketing for tomorrow. Below we examine five key marketing trends based on research by various leading sources on the selection of the latest marketing systems, and technology marketers can utilise.
Content Marketing Trend #1– Interactive Content
As mentioned in a research article by Forbes 2019, today’s customers are looking for new events when they go online as a matter of fact for several, that means higher interpersonal communication and interaction. A mountainous 91% are endeavouring more optical and an interactive model of communication via content. There are several reasons for this:
Content Marketing Trend #2- Social Media Acceleration to Content
As per research guiding the Search Engine Journal, Content marketing is made up of many things: Forming ideas, planning and optimising content and administering it.
The selection of the channel can conceive or destroy your plan. With content makers distributing thousands of posts every day, social media is the carrier of opportunity for getting your content to the public. So it’s not unexpected that “#SocialMedia, #SMM, and #SocialMediaMarketing hashtags were employed along with #ContentMarketing in 35%, 27%, and 22% of the usual popular tweets sequentially.” Other relevant content distribution channels such as influencer marketing and email marketing remained popular as hashtags in 10% of sampled tweets.
Content Marketing Trend #3- Hacking Growth Employing Content
Growth hacking is an extensively discussed subject in the content marketing industry. The resulting hashtag was observed in 16% of the tweets analysed by the Search Engine Journal. #GrowthHacking is similarly accompanied by #startup, which procured 12% and is also found in 2% of tweets.
Such concern may indicate that content marketing can be regarded as one of the passageways to growth hacking for budding startups.
It fully corresponds to the idea of building a business swiftly with a limited budget and can lead startups and other companies 55% more visitants to their sites. Support to COA by 62% opposed to conventional marketing.
Content Marketing Trend #4- Content Marketing for Brands
Brands are spending more than ever before to produce content that casts through the turbulence and surrenders real value to their viewers – 57% of content marketers state that their budget has increased over the next year, with 29% of those recording an advance of larger than 9%. It elevates your products and services and heightens brand recognition, but also doesn’t distance the consumer with meddlesome advertising. Content marketing casts through the commotion by finding out what your clients are viewing for and then renders that message in a fashion that will win the most consideration.
Investing in content creation is imperative in today’s digital age to make your impact and register your brand as superior in comparison to your rivals in the industry. Brands looking for some serious content marketing can head to our Delhi based content marketing agency, iWrite.
Content Marketing Trend #5- Continued Rise of Video
Video is a significant part of each step of the consumer journey. Though people might not view a video with the purpose of purchasing, they are subject to exploration.
Mostly, people favour video to all other sorts of content when determining the utility of new products and services.
80% of people state that they typically shift between online search and video when investigating products to purchase, higher than 50% of customers indicate online video has assisted them in determining which particular brand or product to buy. More top than 55% of shoppers state they employed online video while shopping in-store. For 2020, contemplate how you can make video an element of your content marketing plan. If you are intimidated by the prospect of creating a video, don’t be. iWrite is here to help!
In today’s progressing customer conditions, the new purchaser wants to be encouraged to make well-versed buying decisions and not to be traded to it solely. That is why content marketing is so crucial in drawing customer’s consideration, guiding them through the buyer’s journey, and stimulating business results.
The extent and limits of content marketing are so changeable that strategic content distribution incorporates an ever-evolving volume of platforms and channels. As content marketing emerges with the inclinations and demands of the user, these trends are the inception of distinct innovations to the industry.