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How Humour in Your Content Seriously Improves Audience Engagement

Let us face it; making people laugh is one of the best feelings in the world. Laughter is the best medicine for a reason, after all. However, being funny is not easy. In a conversation, making someone laugh may not be very hard. When it comes to content marketing, coming up with jokes and witty one-liners is a challenge only a few are up to.

Maybe you’re wondering why humour matters. At the end of the day, as long as your content is informative, won’t it cause conversions?

No, it will not.

The fact of the matter is that today, every single company uses humour in one way or another as part of their campaigns. Funny content writers are in high demand because they deliver the results you want!

Content writing in Delhi is rife with want for funny writers. Using memes, funny videos, challenges etc. are all ways to spice up your content and make it funnier!

What makes funny content writing desirable?

There are several reasons humour is worth every rupee. These reasons show precisely why it is such a good way of creating engaging content.

It creates familiarity: Simply put, humour lowers your audience’s guard. Funny writing has the same impact as storytelling – and often the two can be intertwined! Both appeal to the reader’s humanity. Doing so ensures that your reader trusts you more and becomes more willing to convert. That is the goal of content marketing, isn’t it?

It increases visibility: The goal of funny writing is not to have your audience rolling on the floor laughing (although we’ll admit, that would be nice). It is more about just getting a smirk and creating relatability. Using memes is an especially good way of doing this. When you have a meme as your featured picture for your content, the rate of sharing goes up exponentially. Good content marketing requires a solid amount of social shares and funny, relatable content gets you there!

So now that we know why you need funny content, let’s find out how to engage your audience with your funny content!

Know Your Demographic

So you’ve got a set of funny ideas you want to be included in your marketing campaign. Great! But before you make any of the memes, videos or anything else, you need to know your demographic. Your target demographic informs your choice of humour.

Teenagers: If you are a clothing brand aimed at teens, the kind of memes or videos you post need to cater to their needs. This is where trends can play a huge role. Clever puns on popular franchises like Marvel, especially when a new film comes out is a good marketing strategy. However, you can go the extra mile and come up with funny, more-informed jokes to put on clothing or in captions and content.

Older People: If your demographic is an older generation, possibly over 60 years, it is safe to assume a majority of them are not into Marvel. Therefore, you need to choose your humour accordingly. Content writers who know what they are doing ensure any jokes about clothing are tailored for the demographic they are aimed at!

Align Your Humour with Your Brand Identity

What does this mean?

Your image is important: As a brand, you have an image you want to maintain. You have a tone with which you speak to your audience. For example, the high-quality, sophisticated suits made by Raymond require equally sophisticated ads. Their content would have more subtle humour.

An excellent example of this is the online, satirical news website, The Onion. Their entire brand image is built around humour and satire. This is why when their headline reads “Voter Nostalgically Looks Back At Time He Was Uninformed About Candidates” it works perfectly!

Humour makes you authentic: Since humour is such an effective device of connecting with your audience, aligning it with your brand gives you authenticity points! Especially if you are willing to poke fun at yourself (as Disney does all the time in its movies) or at your industry, this gives you an extra layer of relatability. The audience is no longer calling you out for anything because now you are calling yourself out!

So, how does humour engage your audience?

At the end of the day, humour does what content marketing is supposed to do:

  • It creates a connection
  • It speaks directly to your target demographic audience
  • It fosters familiarity
  • It establishes your brand identity
  • It makes you more authentic and relatable to your audience

Suffice to say humour is an excellent way of boosting audience engagement and, therefore, driving conversions.

At iWrite India, we provide engaging and result-oriented content writing in Delhi. Our goal is giving you the best content for your maximum benefit. Under firm leadership, we believe that language has much more potential than its given due. We consider it our job to engineer the written word perfectly so your ideas are brilliantly and clearly presented to the world!

Rahel Rao

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