Content is the cornerstone of success for any business with an online presence.
Writing website content, social media advertisements, newsletters, SEO content, blogs, articles and more work in favour of the business and help the company to sell the products or services more effectively. Online content is a remarkable tool to cultivate a client base and generate conversions.
Organisations with a web presence can create content in various forms, but it is important to create what sells with the audience.
Some of the ways that prove to help create meaningful content are:
A combination of applying logic and emotion is often one of the best ways of writing the content that sells. This combination must highlight the need and benefits of your products and services to the consumers.
While it is true that explaining and highlighting the features of what makes your company stand out is necessary, expert content marketing requires a thorough description of the benefits. This goes back to the idea of inducing positive emotions in the client base and giving them an incentive to continue returning to your company and using the services and products. Benefits are mainly in the form of incentives which, when backed by factual evidence, create a strong and unbreakable argument. For example, if you were to take the case of skincare, using customer+ reviews, official listing in magazines and websites about your product, the overall rating it gets etc. would be the factual evidence provided to make your product sell.
Featuring previous reviews of clientele is also a great way of doing content marketing. It is a storytelling method, which engages the potential customers with your brand in a positive view and therefore presents a solution to their needs. Through storytelling, there is also a bond created with the clients, which makes them more likely to purchase your product or service, repeatedly. Approaching the content writers who know how to create and maintain this balance between storytelling and selling is the key to the creation of effective content.
It is especially important to focus on benefits since creating incentives is a way to highlight what the clients would lose if they do not choose your products or services. This is also another sphere where emotional storytelling works. While explaining the inception of a product or service, if you narrate a story about why you created the product, it also emotionally connects to the potential clientele, making it a brilliant way to selling content. By examining losses, the incentives magnify dramatically and make potential clientele much more likely to show an interest in your product or service. Content marketing is therefore as much about the benefits as it is about the absence of them. For example, if we reuse the skincare example, explaining the benefits of daily skincare and then going onto the specific benefits of the daily use of your products is a great way to put forth content. This way, you present definite pros in contrast to definite cons.
While incorporating negativity as marketing technique may not seem ideal; having tactful content writers who can write content with a tinge of negativity means that they have the skills to perfectly pull on the heartstrings. Especially when the negative tones are used to highlight what the customer will lose if they do not engage with the company. Content only sells if there is the right amount of emotion peppered in among all the benefits and the factual information, which asks the client to come back or gives them an incentive to return after using the service once.
Once all the above elements are induced in the content, it is important to close it with a CTA (call to action) to evoke an action from the consumers. It is important to draw the client’s attention to what is to be done to obtain the highlighted product or service. A statement such as “Call now or get in touch with us now or order now and get 15% off” is an ideal way to catch their eye. Including a bit of new information and incentive for them to go through with their purchase also helps and keep the customer on to close the purchase. Simultaneously, it reiterates what the client already knows about the product and its benefits for their life or business. Content writing is an art, which is not for everyone. If you are a business owner and wish to create content for your organisation that sells; you need to get in touch with professional and qualified content writers and copywriters who know how and what to create. We at iWrite India are adept at crafting text for you which makes you stand apart from your competition and help you sell your products and services like never before.